Founded in 2019 in Turku, Finland, by two mates somewhere between a few beers and a conversation that should have probably ended there.

 

BSM is a purple mutant of a vintage store and a clothing brand. We started it because we wanted to make something homegrown, something completely our own, with our friends while having a blast doing it.

 

What began as a small side hustle built around old rags has grown into a store, a journal and a growing band of misfits connected through music, clothing, culture and all the other things that keep life interesting.

 

Still figuring it out as we go.