NEWBIES FROM NUDIE JEANS

A bit over six months deep into slinging Nudie your way, and it’s been a fuckin’ ride. But that was just the warm-up. Today we’re dropping fresh heat, new Nudie arrivals straight from the source. First up: our debut Japanese selvage, Tuff Tonys, a special edition of the legendary Conny jacket, two new fits, black denim, western belts, a lineup of killers that don’t miss.

They’re here. They’re sharp. And they’re waiting for you at your local vintage dealership.

The return of a cult hero. Flare Glenn.

Flare Glenn is not a trend. Not nostalgia bait. A real-deal resurrection. One of the original three Nudie fits from 2001, back when it was all about dry denim and DIY attitude, and not the algorithm fashion of today. Mid waist, regular fit, flared leg kicking out just enough to remind the world rock n’ roll never died.

And it’s not just Glenn back from the archives. There’s a new kid on the block: Loud Larry. A loose, wide-legged fit with enough drape to make the 90's proud. If baggy’s your language, Larry speaks it fluently. Both Glenn and Larry come in black-overdyed-black denim with that gritty slub texture, salt-and-pepper grain, shadows and depth like a late-night in Helsinki.

If flares and baggies don’t do it for you, no worries. We restocked our workhorse, Rad Rufus, in two new washes: Black Water and Dry heavy. Our bestseller, built to wear, tear, repair, repeat.

Full stack of Nudie’s Fall arrivals now sitting on our denim cart waiting for you misfits. Drop by. Try on some denim. Walk out looking like you know where the good stories come from.

Here you can see how beautifully Conny and Tuff Tonys wear in.

ICONS: NUDIE JEANS

Nudie Jeans started in Gothenburg, the Turku of Sweden, back in 2001, a cold, gray port city with more attitude than sunshine. The founders, Maria and Joakim Levin, weren’t chasing trends or the next big thing. They were chasing honesty, raw denim, punk music and snus to help keep the eyes on the ball.

From the start, Nudie wasn’t just about jeans. It was about how you live in them. They stitched their values right into the seams, fair pay, organic cotton, and the radical idea that clothes shouldn’t be disposable. By 2007, while the rest of the world was still playing fast fashion roulette, Nudie was already mending what others would’ve tossed.

Their repair shops aren’t boutiques, they’re workshops for the faithful. You walk in with a busted knee, a torn pocket, a story. You walk out with the same jeans, just tougher, more yours. It’s denim with a soul, built to age, fade, and fight back. Jeans made to live forever, not rot in a landfill.

That’s the thing about Nudie, it’s not just a brand, it’s a damn statement. The youngest contender in our Icons lineup, sure, but don’t let the age fool you. Twenty-four years might not sound like much in the grand scheme, but when you build something honest, something that bleeds authenticity, time’s just a number. We’ll make our case, you can read the whole story in our Logbook.

Read the full story