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LOGBOOK


ICON IS BACK
It's almost April, and it's perfect time to bring back some classics. On next Wednesday, the 1st of April, we'll drop a rack full of our staple french chore jackets. This iconic blue jacket has been our trusted weapon of choice for years now, when it comes to Spring/Summer outerwear. Made for work years ago, and now it works where ever your life takes you. From office to pub and beyond, this jacket doesn't miss. Dress it up or down. With chinos or boardshorts, it just works.
Mar 30


ICONS: NOVESTA
Some brands sell sneakers. Novesta makes shoes you actually live in. The kind that don’t scream for attention but quietly earn their place on your feet, step after step, scuff after scuff. Born in Slovakia, Built the Old Way Novesta’s story starts in 1939 in the Slovak town of Partizánske, where Jan Antonín Baťa set up a factory that focused on doing things properly. Good materials. Solid construction. No shortcuts. And while most footwear brands eventually moved production s
Mar 14


ICONS: FRENCH M47 FIELD JACKET
The M47 field jacket was born in a weird in-between moment. The war was over, but the dust hadn’t settled. France needed new fatigues, fast. The old pre-war stuff felt tired, obsolete, not fit for the kind of conflicts that were already brewing. Meanwhile, across the Atlantic, the Americans had just spent the better part of a decade pouring time, money, and brainpower into outfitting their soldiers properly. Like it or not, the benchmark was set. The French took a long, hard
Mar 4


ICONS: N-1 DECK JACKET
The United States military. Whatever your stance on their missions or methods, their impact on clothing design is impossible to overlook. And it goes far beyond pure function. The ripple effect of military gear has seeped deep into civilian wardrobes, shaping everything from workwear to streetwear. Love it or hate it, Uncle Sam stands as one of the most influential outfitters modern fashion has ever seen. Let us introduce a prime example of said effect, the N-1 deck jacket, m
Feb 4


ICONS: THERMAL SHIRT
1980's Hanes thermal shirt John L. Sullivan in 1898 Before it was “thermal,” it was long johns , armor for men who worked in the cold and didn’t have the luxury of central heating. The story goes that the name came from John L. Sullivan, a 19th-century heavyweight boxer who stepped into the ring wearing long underwear and nothing else. The man fought like hell and looked the part, tough, raw, unbothered by convention. His name stuck to the garment. As the 20th century hit, wa
Dec 16, 2025


VINTAGE WORK JACKETS
A beat-up work jacket, hijacked and reimagined by the legendary graff writer TWIST aka Barry McGee, is more than just outerwear. It’s a...
Oct 11, 2025


ICONS: MA-1 PILOT JACKET
The flight jacket wasn’t supposed to end up here, hanging on a rack in a small vintage joint in Helsinki, waiting for some kid with a...
Oct 2, 2025


ICONS: RUGBY SHIRTS
There’s a certain kind of clothing that earns its stripes the hard way. Worn through like armour. Pulled at the seams. Thrown into mud,...
Jun 9, 2025
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