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25 YEARS OF NUDIE JEANS
Some things stick around, not because they’re loud, but because they’re built on the right values and great craftsmanship. Our favourite denim brand just hit 25 years. A quarter of a century, if any, is enough for a party. And in this case also an anniversary collection. Nudie’s journey began back in 2001, in Gothenburg. Different time. Lower rise. Tighter cuts. Louder music, longer nights. Denim that actually had to earn its place. They sent us the anniversary run. A small o
Apr 10


BAND TEES
The real part of this job isn’t the shop. It’s the hunt. Early mornings, late messages, back-and-forth that drags on longer than it should. Digging through piles that smell like time. Pieces that have been worn hard and kept anyway, for reasons you understand the second you find them. Lately, it's been mostly band tees. The kind that weren’t made to last this long, but did. Faded, cracked prints, collars that have seen better days. Music memorabila. You don’t find them cle
Apr 8


ICON IS BACK
It's almost April, and it's perfect time to bring back some classics. On next Wednesday, the 1st of April, we'll drop a rack full of our staple french chore jackets. This iconic blue jacket has been our trusted weapon of choice for years now, when it comes to Spring/Summer outerwear. Made for work years ago, and now it works where ever your life takes you. From office to pub and beyond, this jacket doesn't miss. Dress it up or down. With chinos or boardshorts, it just works.
Mar 30


ICONS: NOVESTA
Some brands sell sneakers. Novesta makes shoes you actually live in. The kind that don’t scream for attention but quietly earn their place on your feet, step after step, scuff after scuff. Born in Slovakia, Built the Old Way Novesta’s story starts in 1939 in the Slovak town of Partizánske, where Jan Antonín Baťa set up a factory that focused on doing things properly. Good materials. Solid construction. No shortcuts. And while most footwear brands eventually moved production s
Mar 14


VINTAGE WORK VESTS
Somewhere between a jacket and a tool belt sits the humble work vest. No sleeves, no worries. It's spring. Originally built for guys who actually needed their hands free: carpenters, mechanics the kind of folks who are not afraid getting their hands dirty. Now ready for a different life. As the weather is getting warmer, you can get by not having sleeves, just enough pockets to stash Monster, snus and whatever the day demands. Tough canvas, faded duck cloth, the occasional oi
Mar 12


NEWBIES FROM NUDIE JEANS
Spring seems to be well on its way, and the selection at your local rag dealer has adjusted accordingly. Before we get carried away, we wanna thank you all for keeping the door hinges going. Having a clothing spot would be nothing without the people rocking those clothes. So, since you guys ransacked the store last week we have to refill the rails with new bangers. And what would be a better way to start a new week than the UPS coming through with couple of boxes of gems from
Mar 10


ICONS: FRENCH M47 FIELD JACKET
The M47 field jacket was born in a weird in-between moment. The war was over, but the dust hadn’t settled. France needed new fatigues, fast. The old pre-war stuff felt tired, obsolete, not fit for the kind of conflicts that were already brewing. Meanwhile, across the Atlantic, the Americans had just spent the better part of a decade pouring time, money, and brainpower into outfitting their soldiers properly. Like it or not, the benchmark was set. The French took a long, hard
Mar 4


SPRING DROP
We’re done with winter. Mentally, spiritually, physically. The slush can stick around if it wants, but inside these four walls? We’re flipping the switch. Yeah, we dislike the word “drop.” Too much hype. But like most Finns, we’re fucking stoked. You know the feeling, when the first sunbeams of Spring blind you, and you dig out your favourite sunnies and hit the streets. With our lovely seasons you really learn to respect the hell out of the sun light. So, considering the ci
Feb 26
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