LOGBOOK

It’s summer again. The season of cheap beer, questionable decisions and disappearing somewhere far enough that nobody can reach you for a couple days. As Finns, we live for that first real warm wind after another long grey stretch. The annual reminder that life might not be entirely hopeless after all. We’ve got some news. New gear. Last autumn we rang up our old mate Niklas from Purye. Felt long overdue. Over six years ago both of us were just kids playing entrepreneur with

The quicksilver’s threatening to crack 20 next week which usually means one thing around these parts: summer’s crawling out from whatever hole it’s been hiding in. We’ve been getting ready for the annual heatstroke ritual for a while now. Six months of digging through deadstock bins, damp garages, forgotten surf shops and sun-faded closets to pull together a proper stack of early-2000’s boardsport wreckage. Close to a hundred pieces of vintage surfwear from the glory days b

Some things stick around, not because they’re loud, but because they’re built on the right values and great craftsmanship. Our favourite denim brand just hit 25 years. A quarter of a century, if any, is enough for a party. And in this case also an anniversary collection. Nudie’s journey began back in 2001, in Gothenburg. Different time. Lower rise. Tighter cuts. Louder music, longer nights. Denim that actually had to earn its place. They sent us the anniversary run. A small o

The real part of this job isn’t the shop. It’s the hunt. Early mornings, late messages, back-and-forth that drags on longer than it should. Digging through piles that smell like time. Pieces that have been worn hard and kept anyway, for reasons you understand the second you find them. Lately, it's been mostly band tees. The kind that weren’t made to last this long, but did. Faded, cracked prints, collars that have seen better days. Music memorabila. You don’t find them cle

It's almost April, and it's perfect time to bring back some classics. On next Wednesday, the 1st of April, we'll drop a rack full of our staple french chore jackets. This iconic blue jacket has been our trusted weapon of choice for years now, when it comes to Spring/Summer outerwear. Made for work years ago, and now it works where ever your life takes you. From office to pub and beyond, this jacket doesn't miss. Dress it up or down. With chinos or boardshorts, it just works.

Some brands sell sneakers. Novesta makes shoes you actually live in. The kind that don’t scream for attention but quietly earn their place on your feet, step after step, scuff after scuff. Born in Slovakia, Built the Old Way Novesta’s story starts in 1939 in the Slovak town of Partizánske, where Jan Antonín Baťa set up a factory that focused on doing things properly. Good materials. Solid construction. No shortcuts. And while most footwear brands eventually moved production s

Somewhere between a jacket and a tool belt sits the humble work vest. No sleeves, no worries. It's spring. Originally built for guys who actually needed their hands free: carpenters, mechanics the kind of folks who are not afraid getting their hands dirty. Now ready for a different life. As the weather is getting warmer, you can get by not having sleeves, just enough pockets to stash Monster, snus and whatever the day demands. Tough canvas, faded duck cloth, the occasional oi

Spring seems to be well on its way, and the selection at your local rag dealer has adjusted accordingly. Before we get carried away, we wanna thank you all for keeping the door hinges going. Having a clothing spot would be nothing without the people rocking those clothes. So, since you guys ransacked the store last week we have to refill the rails with new bangers. And what would be a better way to start a new week than the UPS coming through with couple of boxes of gems from