VINTAGE PATAGONIA

We’ve been washing new gear non stop, in order to supply you misfits with the freshest vintage rags known to man. And since the winter seems to be here to stay, we’ve stacked the rails accordingly.

We got a humongous stack of vintage Patagucci software. Rails are bent with new goodies. Drop by and get yourself something warm to avoid hypothermia.

There is outdoor brands and then there is Patagonia, or how we like to call it Patagucci. Born out of dirtbag climbing, hijacked by finance vultures before clawing its way back to where it belongs.

Founded by Yvon Chouinard, climber, blacksmith, fly fisherman and professional problem-solver. A guy who forged his own pitons because the ones on the market sucked, sold rugby shirts from his trunk, and somehow ended up building gear to survive the outdoors. No frills. No disposable bullshit. Just gear made to survive the extremes, without destroying the planet in the process.

It’s no secret, we really fuck with Patagonia. A controversial brand, under dog that somehow grew massive without losing its spine. While everyone else discovered “sustainability” once it was marketable, Patagonia was already repairing jackets, telling people to buy less, and putting its money where its mouth is. Free repairs. Reuse over replacement. Patches as proof of life, not defects.

We’ve dug deeper into the story before, Yvon and his band of misfits, the long road from forged steel to environmental resistance. It’s all in the Logbook if you feel like reading something.

Read the full story