NEWBIES FROM NUDIE JEANS

Two boxes from Gothenburg, just landed in Mechelininkatu. Inside? The first real hint of spring and a fresh stack of Nudie Jeans. We got a new daily driver wash of our fave fit, Rad Rufus. Spiced up with a classic light grey sweatshirt, many of you’ve been asking for. To top those future classics off, we got our bestselling western belt, now in brown suede, full-grain, perfect to take any fit to a next level. All these and heaps more are now waiting for you at your local rag dealer.

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Nudie Jeans was born in Gothenburg in 2001, raised on dry denim, punk and a steady supply of snus. From the jump, Maria Erixon Levin and Joakim Levin weren’t interested in quick buck or fast fashion. They built the brand on values, fair wages, organic cotton, human rights and the stubborn belief that clothes should last.

If you want the full story, head to our Logbook and dig in.

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